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Designing Supply Chain Strategies - Supply Chain Risk Management

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Designing Supply Chain Strategies - Supply Chain Risk Management

Designing Supply Chain Strategies - Supply Chain Risk Management

In his fourth video podcast, Professor Richard Wilding talks about Supply Chain Strategies. I found it quite interesting, so I would like to give you a summary of it here. If you are interested you can just download the podcast for free, you find a link in the reference section.


Strategies are usually broken down into smaller pieces so that every function within a company has its own individual goals. 

This leads to some kind of hierarchy like:

  • Corporate Strategy
  • Competitive Strategy
  • For each market segment, mostly driven by marketing
  • Supply Chain Strategy

Derived from the competitive strategy, has to be developed together with marketing to secure alignment.

Elements of Supply Chain Strategy

The four key elements every Supply Chain Strategy is built on are:

  • Process Design
  • Supply Chain Network Design
  • Information Systems
  • Organizational Structure

Management within a company has to design each Supply Chain Strategy individually for the respective markets considering the above-mentioned categories.

Wilding mentions the example of a beer brewery that engages in business in Europe vs. Africa. The goals from the strategies might be very different, focussing on responsibility in Europe vs. affordability in Africa.

Let me know what you think about Supply Chain Strategies in the comment section below!


Podcast of Professor Richard Wilding of the Cranfield School of Management

Further information on Supply Chain Management on the internet can be found here in one of my older entries.

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