Marketing Management Strategy

Since Arthur (Red) Motley described insightful marketing, it is now common knowledge that marketing is a process of joint body that will not only affect business organization, but also in unexpected places such as church, school, a scenario of meeting, etc.

This is not the purpose of this paper to speculate, but the concept of bottom-line marketing is an action such as donating time, money , attention, etc., with the hope that both an imperative and one of the advantages of being satisfied in some way.

People are on sale in the shop and in the words of Motley, nothing happens until someone sells. Organizations in order to risk their products and services to sell to people marketing misfortune they have to offer.

This article attempts to highlight marketing management as a whole. The aspect of marketing management will be highlighted in detail in the sense that great works of a particular brand on the market because the marketing department has a competent management function, management and marketing activities.

Marketing and Management

Indicated how marketing, business life is determined because of the profits of sales and therefore it induces. If a company goes into business organization, it is to make profits and the marketing function can not be ignored.

However, professional associations observed any marketing ethics in marketing, because it is immoral and unethical for General Affairs in order to cheat to make profits. It is the responsibility of the function of marketing management to ensure that marketing ethics are respected.

Every organization has found fraud in the marketing to make more profit through secondary sales has increased the risk of legal disputes.

Ethics in Marketing

Marketing is to create as all activities defined and processes of organizations to provide offers to communicate and exchange value to customers, partners, and support the organization itself and society as a whole. All these activities are made possible by a competent management of the marketing function of an organization.

Basically, marketing is all advertising, marketing and sales. It is using market research, marketing bodies present and future needs of customers of an organization to anticipate and thus to offer an overview of these requirements through the increased harvest-to-sales support.

Marketing is almost synonymous with advertising, but according to the 4P marketing model of care is levied on the product, price, placement and promotion. These four elements are sometimes called the marketing mix and are often used by marketers to design and implement a marketing plan (Hisrich, 2000).

Marketing Plan

Marketing management must cope with a plan that will direct marketing activities. Work without that cons can be productive. A marketing plan is basically a written document that shows a possible approach to the achievement of one or all of the objectives of detailed marketing.

A marketing plan can by an organization for a long period of one year is used for five years and may or may not be part of the business plan developed. It is important to note that a marketing plan is based largely on a marketing strategy.

The two differ only in that it establishes a basis for marketing strategy, further establishes a solid foundation and rim for a marketing plan. Basically, planning is always done by a strategy underlying.

Marketing Strategy

Strategy is the main function of management. Nike has remained a leading scorer in the garment industry for very long. It is because of the strong policy formulation that allows efficient and successful marketing.

Strategy formulation is a management problem and the marketing management function is responsible for formulating marketing strategy useful activities. There are a number of strategies that are necessary for successful marketing.

These include, but are not limited to advertising strategies and communication, sales strategies, pricing strategies, strategies for targeting, segmentation, and marketing strategy in general. To understand this aspect of marketing management strategy, it is important to the strategy of Nike, which said in a sense, why he always had an advantage of seeing in the apparel market.

Nike Incorporated Company is a marketer of sportswear and clothing. This American company is simply a multinational corporation that has developed over time, and is very popular on the market.

The company, in 1964 founded Blue Ribbon Sports changed its name to Nike in 1978 and since then has become a world-class sports equipment and sportswear company based in Oregon goes well with its income of 18.6 million € billion for fiscal 2008. It really is a huge market that has remained on top of the market for some time.

However, Nike has often faced stiff competition from other suppliers of equipment sportswear and sports such as Puma, Reebok and Adidas Is German-based. Based on the fact that Nike manufactures a wide range of sports, it competes with all styles of sport and livelihoods.

But due to lack of suppliers of sportswear and consistent brand sports equipment, Nike has no direct competitors apart from Adidas, Puma and Reebok. The Reebok-Adidas merger earlier this year is probably a challenge for marketing rigid Nike.

Nike produces a wide range of sports and sports. Although it began with its first product, the tiles they later diversified its products to make products such as shorts, singlets, T-shirts, etc. for different sports such as football, baseball, ice hockey, ice hockey, basketball, cricket, tennis etc. Nike also provides fashion clothing popular with the urban hip-hop culture.

Marketing Strategy

Nike’s marketing strategy was based entirely on an image, which is cheap and has developed into a major multinational in time. The highest rating was buoyed by the strong association with the Nike logo, which is quite distinctive and the slogan “Just Do It” that was used in advertising for some time. The company is known for huge investments in advertising and brand building.

Market Segmentation

Most consumers of Nike products are especially for athletes. This is so because the utility provided with the products. An athlete is more of an athletic shoe designed and marketed by Nike for more than a person who hates sports and go exercises.

Nike targets these consumers through agreements between Nike and sports teams, college sport teams etc for sponsorship and promotion of the final product to the members of this team. In this way, Nike is in a position, a large number of consumers and consumers who are more likely to buy on.

While other products for purchase, Nike pays emphatic specific targeting athletes more than any other group of individuals, but it also targets young people who have accepted hip-hop (David Mercer, 1996, S. 171).